Steel exports require quality over quantity

    Quality is the life of an enterprise and the fundamental foundation for building its own brand. For export enterprises, improving the stability of export product quality is particularly important. Even for some so-called "ordinary goods", as long as the performance of German standard H-beam is stable, it can still become a "hot spot" in the international market. For example, Shagang's long products have already established a foothold in the international market, have stable customers, and have high recognition in the Southeast Asian market.

Firstly, we need to form a series of export products with our own characteristics, and provide high-quality products to support foreign customers in reducing costs.

Since the beginning of this year, the international economic situation is still not optimistic, with periodic fluctuations in steel demand in the international market, increasing international trade barriers, and increasing difficulties in steel import and export trade.

In response to this, industry insiders point out that China accounts for half of the global steel production, and it is very normal to have trade exchanges and friction in competition. In fact, China's steel industry has participated in international competition through exports, and the export volume has grown rapidly, which in itself is a test and recognition of the international competitiveness of China's steel products. Industry experts point out that China's steel industry has strong competitiveness in the international market, mainly due to the technological progress and strengthening of energy conservation and environmental protection in China's steel industry in recent years, which has led to a reduction in energy consumption and pollutant emissions in steel production, as well as a reduction in costs

American standard H-shaped steel

Therefore, green development should become a business card displayed by China's steel enterprises in international competition. To occupy a place on the international stage, it is necessary to achieve the international advanced level of energy conservation and environmental protection indicators as a "hard bar", as well as the support of brand image brought about by green development. Therefore, steel enterprises should do their best in terms of process energy consumption, circular economy, etc., plan their enterprises according to the requirements of green manufacturing, drive management and technological innovation with the concept of energy conservation and emission reduction, and develop "green" steel enterprises based on the principle of win-win with society.

Conditional steel companies can regularly release sustainable development reports in a planned manner, showcasing their achievements in energy conservation, emission reduction, and environmental friendliness to international customers and foreign citizens, and establishing a responsible Chinese corporate image. This will become a shining business card for Chinese steel companies on the international stage. For example, Hebei Iron and Steel Group can join hands and ultimately hold a stake in Degao, while Shagang Group can sign a global supplier framework agreement with Bekaert Company, all of which benefit from their green and sustainable development philosophy.

To better participate in international competition, domestic steel companies need to pay attention to three aspects: firstly, they need to understand the laws and regulations of the export location, understand local culture, and make reasonable use of local laws and regulations; Secondly, it is necessary to be familiar with the operational rules of the export market, such as distributors, market structure, as well as the rules of production and circulation markets; The third is to respect competitors, including local manufacturers and third-party manufacturers. Only with mutual respect and win-win situation can the market be stable and balanced.